A responsive website design for knitting specialist Wild and Woolly based on existing branding work. I collaborated with GreenNet developer Liz Probert to adapt and enhance an existing WordPress theme and e-commerce (Woo-commerce) interface. I also produced artwork for a needle gauge, now selling in the shop.
Besides both being fabulous knitters, Liz Probert and Sarah Macbeth have a wily artfulness about them, able to read between the lines of what you say you need, and somehow also able to create what you always wanted. They managed to balance a sensitivity to my constraints with imaginative ways of getting around them.
It was Sarah’s suggestion, which like all great ideas now seems completely obvious, that I use the shop’s wall of woolly cubbies for the list of yarns. I took a bit more persuading when it came to her idea of appearing in the site’s header, but have to concede now that a real face has helped the site get over the digital alienation hump.
–Anna Feldman, Wild and Woolly owner