The Alley, Hastings, is an exciting and important space, the one place in Hastings where the White Rock can still be seen, tucked behind the newly refurbished central library.
The brief required a visual identity for the Alley Association, the group responsible for managing the alley – a shared asset amongst various freeholders. The alley is not only home to the ‘White Rock’ but also multiple fire escapes giving a New York feel. It will be used for arts events, film and photography sets, community events and private hire.
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